"Zopa chose Listen to provide an end to end view of traffic that continues beyond the sale, and allows us to better understand variations in consumer behaviour over many different channels. In this respect, it goes beyond other traffic analysis tools available to us that we had tried previously.
By understanding the context for a consumer’s visit we can better understand the reason for their visit, talk to them on their terms- and with an integrated CRM solution- we can monitor and evolve the basis of our relationship with the consumer as their basis for the relationship changes – and not imposing our own"
Richard Ireland, Zopa, Digital Marketing Manager
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