CRM Solutions

Western is a Microsoft Certified Partner, specializing in the implementation, configuration, training and continued support of Microsoft Dynamics Customer Relationship Management system (CRM). While many CRM re-sellers implement software and leave you to adapt existing business processes to the software; Western believes in configuring CRM to the exact needs of your specific business. We listen to the requirements and wants of your staff and management, creating a total CRM solution.

Microsoft Dynamics CRM configured to meet the needs of your business has proven to drive business efficiency, performance, sales and greatly improve customer retention.

Western ensures your business is easily able to store, track, retrieve, analyse and forecast actionable business intelligence using CRM. And with the familiar and consistent user experience based on Microsoft Office and Microsoft outlook, Dynamics CRM is a user-friendly suite of powerful sales, marketing and service capabilities.


Our Approach

At Western, we believe our approach to CRM distinguishes us from our competition. We believe that for a CRM project to be truly successful then the context of the project – the driver that informs all the choices made in the implementation should be from the point of view of Marketing Investment Optimisation - thinking about the CRM system as a way of making the most of your marketing budget and not a standard IT view of simply implementing technology. Projects that take an IT centred view will almost always fail to deliver real business value.

Westerns unique non-IT centric thinking means that our projects deliver real value to our clients in the form of measurable Return on Investment (ROI) for the business and achievement of business goals. 

Solutions implemented by Western enable you organisation to have outstanding customer interactions, actionable customer lifetime intelligence and a customer centric business strategy.

What Our Clients Say

• "Western implemented our GP Financial system, working with our finance team intensely. They made sure our staff were ready and trained by the day of the launch. They said 2 months and delivered on the day!"

  Chris Leverick, Financial Director, Instant Access Group

• "Listenmarketing goes beyond other traffic analysis tools available to us that we had tried previously at Zopa."

  Richard Ireland, Digital Marketing Manager, ZOPA

• "We needed systems and processes to capture everything - Western delivered a bespoke CRM solution in 5 months."

  Richard Pemberton, IT Director, Inside Track